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Regardless whether you are an engineer or a writer, a professional or a student, a business person or a scientist, you will be expected to communicate effectively with your supervisors, colleagues, clients, and the public. For most, thatcommunication includes at least an occasional formal presentation.
Successful writers write to win. Whether a writer wants to achieve a particular grade on a paper, persuade a specific audience to adopt an argument, or obtain an interview with a company, a writer writes with a purpose that he or she aims to fulfill. Using rhetorical appeals, particularly in persuasive writing, is a powerful way to persuade an audience.
Why use rhetorical appeals in persuasive writing? Using rhetorical appeals in persuasive writing increases a writer’s chances of achieving his or her purpose. Any rhetorical purpose must be connected to an audience, and rhetorical appeals have been proven to successfully reach and persuade audiences.

Why is it important to paraphrase using only your own words?

  • To avoid plagiarism: If you are presenting an idea other than your own and you haven’t cited the source, this act could be considered plagiarism. Remember, however, that even when you paraphrase using your own words, you must still cite the original source since the idea has been borrowed.
  • To simplify or clarify complex ideas found in the original passage: Sometimes an author has explained an idea or concept in a way that is difficult to follow, or an idea may be particularly perplexing. By using your own words, you not only illustrate to readers that you understand this concept, but also help readers understand the idea more clearly. This clarification is especially important if the idea you’re paraphrasing is vital to developing and supporting your own argument.
  • To report the essential information of the idea: A lengthy direct quote may provide details that are not clearly relevant to your purpose or argument. By using your own words to paraphrase the idea, you can eliminate information that might distract your reader from the main message.

Let’s look at an example of a paraphrase:

Direct quote: “[The new laws] would also help ensure that companies like BP that are responsible for oil spills are the ones that pay for the harm caused by these oil spills, not the taxpayers. This is in addition to the low-interest loans that we've made available to small businesses that are suffering financial losses from the spill” (Obama). [1]

Paraphrase: According to the President, the proposed legislation would hold oil companies accountable for damages caused by oil spills and provide affordable loans to businesses whose profits have been affected by such incidents (Obama).

[1] Obama, Barack. “Remarks on the Oil Spill in the Gulf of Mexico.” The White House. Washington, D.C. 14 May 2010. Address. Web. 30 Apr. 2012.

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