Understand the fundamentals of page and Web design; use visual language to convey meaning; use design to assert authority and organize work for readers.

Writers use critical questions to find cracks and crannies, places where they need to develop or clarify their thinking. In their relentless pursuit of clearly expressed, well-developed ideas, they find soft spots—that is, passages that need to be developed or discarded and sections that just don't feel right—that feel mushy like cereal that has been sitting for too long in sour milk. They ruthlessly ask "So what?" and "Who cares?" and reexamine their work, because they know reconsidering a line or a metaphor or even a word may give birth to a new idea or to reconsideration of what has been written. Below provides many questions you can use to interrogate your writing or your peers' writing.

  • Is my conclusion an effective summary, restatement, or challenge?

In addition, you should consider the questions that are invoked by the particular project you are addressing. For example, the critical questions you would ask of a Web site differ from the questions you would ask of a personal narrative.