"Ad Analysis" was written by Jessica McKee
Advertisements comprise thirty percent of the material aired on television, and many of us will view more than two million commercials in our lifetimes. The A. C. Nielson Company reports that, by the age of sixty-five, the average U.S. citizen will have spent nine years of his or her life watching television—twenty-eight hours a week, two months a year. And in one year, the average youth will spend nearly twice as many hours in front of the tube (fifteen hundred hours) as he or she spends at school (nine hundred hours).
"Language for Analyzing Ads" was written by "Memos" was written by Jennifer Yirinec
Advertising executives and marketing experts more than likely hope that we remain oblivious to the underlying messages that ads contain and that we perceive their work purely from entertainment and consumerist perspectives rather than for the purpose of critical assessment.
"Analyzing Ads: Gender" was written by Angela Eward-Mangione, Emma Brown, and Susan Gail Taylor
We need to be aware of how advertisers appeal to us, and we should think critically about the persuasive messages we encounter to ensure we are savvy, not passive, consumers. Because consumers purchase products with which they identify, it is important to examine the subtexts of advertisements as well as the role those subtexts play in determining what products men and women choose to associate with their personal identities.
"Analyzing Ads: Race" was written by Jessica Masari Eberhard, Sam Corbett, and Susan Gail Taylor
Typically, the first thing we look for in a photograph is ourselves. Advertisers recognize this fact and use it to their advantage. Because of this, we can learn a lot about a company’s target customer base by observing the people featured in its advertisements.
"Analyzing Ads: Socioeconomic Status" was written by Susan Taylor and Mary Kay Madden
To what social class do you belong? How do you know? Can others tell by how you talk, dress, and act? By how much money you have? By your level of education? By your occupation? Despite the presumed cultural ideal of social equality in America, key markers such as income and education are often used for social classification.