Become an effective listener and interviewer. Interview authorities, conduct slice-of-life stories, and author oral histories.
Follow the strategies below to make the interview environment conducive to self-expression. Clarify your purpose for the interview and devise appropriate questions to solicit the desired information. Finally, maintain sufficient flexibility so you can respond to new issues as they develop during the interviewYou informally interview people on a daily basis. Asking your friends and people you meet about their ideas and day-to-day experiences has sensitized you to how people respond to questions—sometimes opening up, sometimes clamming up. And while you should naturally rely on your innate people skills, as a researcher you also need to develop a strategy to ensure that you get the information you need to write your report.