Be concise. Once you have written a solid draft, a document that has been well researched, take a step back and question whether or not you can delete half of the words. In a world where billions of instant messages and emails are sent daily, brevity is a virtue. People love conciseness. They respect writers and leaders who can explain difficult matters simply.
Tips for Pruning Your Sentences
The following paragraph hurts the eyes and ears of a successful writer:
"Writing that is redundant and states the obvious and says the same thing over and over again is irritating for readers who want writers to get to the point right away. On the other hand, as I am sure you can understand, it is equally important for writers to avoid confusion when they write and to put down as much information--that is, as many words--as the reader needs in order to understand what the writer means when he or she says what he or she says. Also, of course, when you are writing, it is important for you to remember that readers are reading your words and that you need to be somewhat entertaining--even when the subject is technical when conveying information, so that your readers will keep reading and not go off and do something else like play ice hockey."
Writers abhor wordiness. All of the empty phrases in the above can be translated into one sentence:
"Balance conciseness with the reader's need for information and voice"