Format

Use pictures and photographs to catch the eye of your audience.

The expression "a picture is worth a thousand words" is more than a truism. Images can convey powerful emotion. Images can illustrate a process or capture a moment with precision (such as a tight end catching the football on the goal line).

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Understand how and when to use charts and graphs.

Interact

Tables and graphs enable you to reach visual learners. When you select information for graphical representation, you are highlighting its significance. In some disciplines, particularly the sciences, readers expect authors to condense complicated information into charts and graphs. Many readers will scan a document's charts, tables, and graphs before reading any text.

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Understand design principles that are important for both paper and Web documents.

Font selection matters. Even the font you display your documents in can have powerful consequences. Some fonts can distract readers from your message while others draw in the reader's eye, bringing the reader's focus to your text.

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Design pages to facilitate scanning by using headings, subheadings, columns; learn special page design considerations for the Web.

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Add video to enrich or supplant printed texts.

New communication technologies enable authors to incorporate streaming multimedia into their webs. 

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Understand conventions for citing information.

Different academic disciplines and journals have unique formatting guidelines for citing sources and formatting research reports. Remarkably, there are hundreds of different formatting guidelines for referencing sources. This section briefly summarizes the most popular citation styles used in colleges and universities:

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