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WilmaWilma Davidson, Ed.D., in addition to being an instructor of Professional and Technical Communication at the University of South Florida Sarasota-Manatee, is president of Davidson & Associates, a communications consulting firm. She works with a wide range of Fortune 500 companies to overcome the written and oral communication challenges confronting them. Additionally, she has authored several books on the art of communicating, including Business Writing: What Works, What Won’t.