When writing an original paper, you want to ensure that your voice takes center stage. The reader should hear your voice, not the voice of a distinguished professor and not the voice of your best friend. While you want to avoid being overly conversational in most academic writing, you certainly want your voice to be driving the paper. After all, the reader wants to hear you! This section addresses the common mistakes that can cause writers to lose their voice in an essay. By reading about archaisms, jargon, and cliches, you can develop a sense of the types of rhetorical choices that distance readers. The key is to determine the type of persona called for by an assignment or writing prompt, identify your audience, and then try to develop your own voice within these contexts.