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Tone & Style in PTC

Learning Objectives

  • Understand the purpose and importance of diplomacy, emphasis, and tone in business communication
  • Gain the ability to write difficult professional emails without offending, frustrating, or confusing your reader
  • Learn to use strategies in written communication to make your own work clearer to get the response you need

Considering the rhetorical aspects of any writing situation, such as purpose, stance, and audience, is an essential part of adapting the style of a message for any audience. Adopting a you-centered business style can help you achieve your purpose, choose a stance, and analyze your audience.  A you-centered business style employs the you view and an audience-centered tone to choose particular words and adopt a targeted tone in a message.

The “you view” analyzes and emphasizes the reader’s interests and perspectives. Because the reader’s interest or benefit is stressed, the writer is more likely to help the reader understand information or act on a request.

こんにちは

¡Hola!
مرحبا!
Здравствуйте
Jabari
नमस्ते

Hello!

Learning Objectives

  1. Describe and identify three styles of writing.
  2. Demonstrate the appropriate use of colloquial, casual, and formal writing in at least one document of each style.

One way to examine written communication is from a structural perspective. Words are a series of symbols that communicate meaning, strung together in specific patterns that are combined to communicate complex and compound meanings. Nouns, verbs, adjectives, adverbs, prepositions, and articles are the building blocks you will use when composing written documents.