Problem Scenarios are real, imagined, and hypothesized problems and needs that particular people experience or are hypothesized to experience in a problem spacea unit of analysis in customer discovery, an empirical research method. Key Concepts: Customer Discovery Interviews; Design; Design Thinking; Lean Product Development; Mixed Research Methods; Problem Definition; Problem Scenarios; Rhetoric; Usability; Venture Design Problem Scenarios are a tool developers use to imagine how a customer or a sketch of a customer, a customer persona, interacts with a problem in a problem space. Developers create customer personas to speculate...
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Design Thinking is a human-centered, empirical research method that employs user-centric methods (e.g., customer discovery interviews, focus groups, usability studies) to solve problems and develop products and applications that people want. People (e.g., founders, product managers, developers, engineers) engage in design thinking when they set aside their egos and endeavor to listen to consumers and stakeholders in a probleplans and conduct customer discovery interviews; focus groups, usability studies. Design Thinking may also be referred to as Venture Design. Key Concepts: Customer Discovery; Design; Design Thinking; Lean Product Development; Mixed Research...
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