Intrinsic Authority

"Intrinsic Authority" was written by Jessica McKee and Megan McIntyre Intrinsic authority is authority that comes from the rhetor herself. It might come from her work experience or college degrees or generally good morality, or it might come from how well she demonstrates that she can speak or write about her topic. Aristotle, who coined the term "ethos," said that "persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible." This is true, he said, because an audience will "believe...

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Using Pathos in Persuasive Writing

Incorporating appeals to pathos into persuasive writing increases a writer’s chances of achieving his or her purpose. Read “Pathos” to define and understand pathos and methods for appealing to it. The following brief article discusses examples of these appeals in persuasive writing. An important key to incorporating pathos into your persuasive writing effectively is appealing to your audience’s commonly held emotions. To do this, one must be able to identify common emotions, as well as understand what situations typically evoke such emotions. The blog post “The 10 Most Common Feelings...

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Rhetorical Appeals: An Overview

Successful writers write to win. Whether a writer wants to achieve a particular grade on a paper, persuade a specific audience to adopt an argument, or obtain an interview with a company, a writer writes with a purpose that he or she aims to fulfill. Using rhetorical appeals, particularly in persuasive writing, is a powerful way to persuade an audience. Moreover, rhetorical appeals work. For example, in “Reductions in smoking prevalence and cigarette consumption associated with mass-media campaigns,” authors Karen Friend and David T. Levy examine state and local mass-media...

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Taking Control: Managing Your Online Identity for the Job Search

Taking Control: Managing Your Online Identity for the Job Search Background In 2008, while working as a career counselor, a student came into my office to discuss her difficulty securing an internship prior to graduation. On paper, she was a phenomenal candidate—3.8 GPA, active in student government, successful athlete, and in possession of solid letters of recommendation from her instructors, coaches, and past employers. Despite her many strengths, she had interviewed with seven prospective employers throughout her junior year but was unable to secure the internship that was required by...

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Diplomacy, Tone, and Emphasis in Business Writing

Learning Objectives Understand the purpose and importance of diplomacy, emphasis, and tone in business communication Gain the ability to write difficult professional emails without offending, frustrating, or confusing your reader Learn to use strategies in written communication to make your own work clearer to get the response you need Name that Tone Consider the following lines from business emails. How would you describe the tone of each entry? What words, phrases, or other elements suggest that tone?here) “Maybe if the project leader had set a reasonable schedule from the beginning,...

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Provide Support for Claims

Why is it important to provide reliable support for claims? When a writer makes a point or claim, his or her position should be supported by evidence from one or more reliable sources. Evidence from reliable sources can make an argument more convincing and build the credibility of the writer. In contrast, unsupported points or points supported by unreliable sources can compromise the integrity of the paper and the writer. What kind of additional support can be added? Quantitative data, such as statistics Example: Present the percentage of a specific...

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