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Rhetoric

What is Rhetoric? Rhetoric is the study and art of speaking or writing effectively and persuasively while often utilizing figures of speech and other compositional methods.

Determine your audience and adjust your writing accordingly.

Ensure that your documents meet the needs and expectations of your readers.

"An audience is never wrong. An individual of it may be an imbecile, but a thousand imbeciles in the dark - that is critical genius." -Billy Wilder

Identifying the primary reason for writing provides you with the focus you need to write an effective document in less time.

Like an onion that is peeled, revealing multiple layers, a writing document may have multiple purposes. A persuasive essay, for example, may have paragraphs that inform, paragraphs that persuade, paragraphs tha threaten, and paragraphs that request information. However, on a more global level, each document must have one primary purpose.

Identify the circumstances surrounding the writing project. What is going on in the world at large that relates to how you develop and present your project?

Context refers to the occasion, or situation, that informs the reader about why a document was written and how it was written. The way writers shape their texts is dramatically influenced by their context. Writers decide how to shape their sentences by considering their contexts.

  • Consider your audience
  • Consider your purpose
  • Consider your context
  • Consider your media
  • Consider your voice, tone, and persona

Learn how to be more creative about the effective use of media.

Media can refer to how meaning is conveyed. For example, people speak of TV and radio as a kind of media--the mass media. They refer to printed documents distributed by newspapers, magazines, and books as print media. Texts such as databases or multimedia published on the Internet are called online media.