A free, comprehensive, peer-reviewed, award-winning Open Text for students and faculty in college-level courses that require writing and research.

Use a variety of invention strategies to stimulate your creative abilities.

Many people do not perceive themselves as creative. They reserve the terms "creative" or "innovative" for people who write literature, create art work, invent products, or lead scientific breakthroughs. People who develop new theories, products, and ideas certainly deserve to be called "creative" or"innovative," yet the vast majority of us can be creative, too.

Our insights, ideas, products, and art work may not transform the world; they may not even be perceived by others as creative because to others they may seem familiar or prosaic. However, if we develop ideas, stories, and works of art that are new to us (that we're not copying), then we are being creative. Our creations may not enrich society at large, yet they may enrich our personal lives, and, perhaps, the lives of those around us. Over time, our "small c" creative projects may lead to a "big c" Creative project--something that truly does transform how people think about the world. A daily pattern of being creative, of working hard to solve problems, may lead, over time, to breakthroughs for ourselves and others.