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Write more effective documents and save time by considering the audience, purpose, context, and media for a document. Adjust your voice, tone, and persona to accommodate your communication situation.

For every writing project, you can best determine what you want to say and how you want to say it by analyzing the components of your rhetorical situation (which is sometimes called your communication situation). Learning to think rhetorically is one of the most important benefits of an education. Successful leaders and decision makers are capable of making good decisions because they have learned to examine problems from a rhetorical perspective.

Successful writers have learned they can write a more effective document in less time by thinking rhetorically.

Thinking rhetorically can refer to many mental activities—such as focusing on identifying the needs of a particular audience or context.