Memo to Instructor Analyzing Infographic Design Choices

Write a two-to-three page memo to your instructor that

  • justifies the design choices you made on your infographic project.
  • demonstrates your understanding of some principles of visual communication.

Part 1: Summary

Clarify how your infographic responds to your rhetorical situation. What rhetorical reasoning informed your design?

Clarify how your infographic is responsive to assignment guidelines. Explain how your infographic

  1. uses at least 2 data sets (3 sets for teams)–and provides citations for copyrighted information
  2. has at least one original graphic
  3. has one original chart, table, or graph
  4. tells one story.

Be sure to explain, in a sentence or two, the story/Purpose of your infographic.

The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story.

Huffington Post, Crafting an Infographic Narrative,

Part 2: Design

See Also
Principles of Design

What elements of graphic design did you employ?

Important Note: Your justification needs to do more than simply point out what you did. Instead explain how your design decisions effectively facilitated the specific story you were trying to tell. 

  1. Did intellectual property law limit your free use of photographs, logos, graphs, tables–and other forms of visual language?
  2. How did color theory, C.R.A.P. design principles, or Gestalt design inform your design choices?
  3. What tool(s) did you use to create your graphics and infographic? How did the affordances and constraints of the tool empower or limit your design choices. What did you like/dislike about the tool(s)?

Part 3: Learning

What did you learn about visual communication as a result of writing the rhetorical analysis, infographic, and this memo?

Important Note: Avoid vague language, Generalizations. Use the vocabulary of Design and Rhetoric

Part 4: Limits (optional)

If what you intended to create did not quite turn out the way you planned, explain what you wanted to do and why the outcome is not to your satisfaction.

Related Concepts

Infographic Assignment

Understand the three deliverables associated with the Infographic Assignment. Get a sense of the big picture regarding expectations. 


Learn about

  • infographics as a medium of visual communication in workplace, school, personal, and social contexts
  • the principles of visual language, including typography, color theory, Gestalt and/or CRAP design theory.
  • the use of infographics as a medium of visual language.

Rhetorical Analysis of Infographic

Complete this heuristic to successfully plan an infographic for personal, school, or workplace contexts. Analyze your rhetorical situation to assess the best design for your infographic. Review intellectual property guidelines governing the use of images.

Memo to Instructor Justifying Design Choices

Learn how to justify your design choices for the infographic assignment. Reflect on what you’ve learned about visual communication and infographics as a medium for visual language.