Memo on Design Choices

Learn how to justify your design choices for the infographic assignment. Reflect on what you’ve learned about visual communication and infographics as a medium for visual language.

The Memo on Design Choices is an assignment for Professional Writing, an undergraduate writing course. This memo is submitted at the same time the final draft of the infographic is submitted.

Write a two-to-three page memo to your instructor that

  • justifies the design choices you made on your infographic project
  • demonstrates your understanding of some principles of visual communication.

The Memo on Design Choices is written by you individually or assigned as a group assignment.

Your purpose in this memo is to justify your design choices for your infographic:

  • How is the design of your infographic responsive to your rhetorical context?
  • How is your infographic responsive to assignment guidelines? Explain how your infographic
  1. uses at least 2 data sets (3 sets for teams)–and provides citations for copyrighted information
  2. has at least one original graphic
  3. has one original chart, table, or graph
  4. tells one story.

Be sure to explain, in a sentence or two, the story/Purpose of your infographic.

The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story.

Huffington Post, Crafting an Infographic Narrative,

Part 2: Design

What elements of graphic design did you employ?

Important Note: Your justification needs to do more than simply point out what you did. Instead explain how your design decisions effectively facilitated the specific story you were trying to tell. 

  1. Did intellectual property law limit your free use of photographs, logos, graphs, tables–and other forms of visual language?
  2. How did color theory, C.R.A.P. design principles, or Gestalt design inform your design choices?
  3. What tool(s) did you use to create your graphics and infographic? How did the affordances and constraints of the tool empower or limit your design choices. What did you like/dislike about the tool(s)?

Part 3: Learning

What did you learn about visual communication as a result of writing the rhetorical analysis, infographic?

Part 4: Limits (optional)

If what you intended to create did not quite turn out the way you planned, explain what you wanted to do and why the outcome is not to your satisfaction.