Design Elements

Design Elements are the basic building blocks of communication, especially visual communication. What are Design Elements? How can color, copy, line, shape, space, texture, and typography help me create a professional prose writing style?
pic of glaciers at Mt. Cook National Park, NZ pic of glaciers at Mt. Cook National Park, NZ

Design Elements are the basic building blocks of communication, especially visual communication.

Design Elements are

Key Words: Design Principles; Information Visualization, Data Visualization; Visual Language; Visual Literacy


Writing Commons

In an ecosystem where every word needs to fight for its life, your texts need to stand out. You need to learn how to work with Design Elements in order to bring clarity to your messages.

Color, Copy, Line, Shape, Size, Space, Texture—these design elements can help you communicate succinctly, with flow, and clarity. Knowledge of these basic communication building blocks is foundational to your development as a writer, speaker, knowledge worker.

Knowledge of design elements, such as knowledge of art theory and color theory, can help you weave images and information/data visualizations into your texts.

You need to understand design elements in order to create a professional writing prose style.

What’s the Best Way to Work with Design Elements when Composing?

When faced with an exigency — a call to communicate — writers, speakers, knowledge workers . . . engage in rhetorical analysis and rhetorical reasoning. They consider the media their audiences use to consume information,data. They consider a range of genres, and maybe settle on one genre or a mixing of genres, a hybrid text. And during this process of big picture thinking, when they’re trying to imagine the best and most appropriate rhetorical stance, they consider design principles and design elements to compose a text.