Simplicity*, Visual Design

Simplicity is a highly prized element of visual design.

Thanks to the success of Steve Jobs and his relentless pursuit of simplicity in the design of Apple products, simplicity is now a foundational concern of all Knowledge Workers.


Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underly challenges and come up with elegant solutions.

It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Steve Jobs

*Alternative Article Title(s): Minimalism

“Every word and phrase should have to fight for its life.” -Crawford Kilian

Conciseness is a virtue in any printed document. On the Internet, brevity is a necessity. Image-rich introductions can be very impressive.

Impatience characterizes the behavior of most online readers. Many readers will bypass animated introductions. Today’s readers want a focus on the content; they want Web design to be invisible–i.e., not something you have to think about.