Shape is a design element that can be used in texts/compositions for rhetorical purposes.

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What is Shape?

Shape, from the perspective of Writing Studies, is

Related Concepts: Data Visualization; Gestalt, Gestalt Theory; Semiotics; Space; Visual Language

Shape is the structure of content.

As humans, we draw on our remarkable pattern-recognition competencies to interpret signs.

In a blink, somehow, we capture the whole, the gestalt. And to capture the whole, to understand a message or to compose a reader-based text, we use shapes:

  • the shape of letter in alphabets
  • the shape of a line and its direction
  • the shape of the anthropocene
  • the shape of the planet, the universe

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