Design Elements

Design Elements are unique graphical objects

l==the visual variables that you can use to designers and writers use to help readers/users locate, vet, interpret, and convey information. Examples of Design Elements include

  • the use of copy (small snippets of alphabetical language)
  • the use of color
  • the use of shapes, arrows, pictures, tables, and graphs
  • the use of white space (aka negative space) –i.e., the parts of the page that are unmarked, including margins, columns or space between graphical elements
  • Typography

Key Words: Visual Literacy;

Regarding copy, it is common for infographics to have a few sentences introducing the story. Copy (snippets of text) is frequently used as well to segue from one visualization to another.

  • After the introductory sentences, copy should be very concise.
  • When bullets are used, writers should be careful to ensure the bullets are grammatically parallel.

As you draft your infographic, give some thought to principles of design, especially contrast, repetition, alignment, proximity.

The video below illustrates the role of color, size, orientation in designing infographics.


Design Principles (P.A.R.C)