Information Visualization, Data Visualization

Learn to use information visualizations (aka data visualizations) to achieve greater clarity and persuasiveness in your writing. Review research and theory on the information visualization. Note: The terms information visualization and data visualization may be used interchangeably, although purists sometimes reserve the term data visualization for instances where the visualization enables users to engage dynamically with the information.

What is Information Visualization? Data Visualization?



  1. Charts, Figures, Graphs, & Tables
  2. Icons, Ideograms, Pictographs
  3. Illustrations
  4. Infographics

Key Words: Best Search Tools for Images; Design; Photography; Semiotics; Visual Brainstorming; Visual Language; Visual Literacy

Why Does Information Visualization Matter?

Writers, speakers, symbol analysts . . . use visualizations

At a glance, visualizations enable writers to identify patterns in data and better understand relationships.

Readers, listeners, users . . . experience visualizations in a primary way: visualizations engage the senses of audiences. They are so powerful that they invoke deep emotions and desires. The site of ice cream with fudge, for instance, can awaken our appetite and divert our opinion.

Writers, speakers, knowledge workers . . . consider design principles and design elements when they compose visual documents.