Audience-Focused Style

Audience-Focused Style refers to texts that are

Audience awareness is a foundational concern of rhetors: writers and speakers must consider the interests, emotions, and needs of their audience, the people who receive the message, if they want to communicate.

An Audience-Focused Style is a text that has audience awareness on steroids. This is the language of sales, advertisements and political persuasion. Walker Gipson calls this sweet language because it amplifies the point of view of the receiver. Nothing, it seems, is quite so sweet as hearing our name or having your ideas approved and amplified.

Related Concepts


Audience is the heartbeat of writing. If your text doesn’t appeal to your audience, then all is lost.

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