Flow

Learn how to identify the absence and presence of flow in your writing and the texts of others.
Like water cascading to the sea, flow feels inevitable, natural, purposeful Like water cascading to the sea, flow feels inevitable, natural, purposeful

What is Flow?

Flow is an extraordinary important attribute of texts. When a text lacks flow, it can be incomprehensible.

Flow is

Flow at the global level is reflected in

Flow at the local level is chiefly concerned with

Related Concepts: Clarity; Edit for Flow; Felt Sense; Gestalt; Global Perspective; Organization; Thesis; Research Question; Simplicity Local Perspective; Organizational Schema; Structured Revision


Why Does Flow Matter?

Flow — along with brevity, simplicity, and unity — is an essential element of successful communication.

Readers, listeners, users . . . need writers to organize information/data so they know why they are being told what they’re being told. This is why it’s so commonplace for writers to use rhetorical moves, organizational scenarios, and a deductive order: they want to avoid confusion, ambiguity, and loss of the reader’s attention.

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