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Rhetoric

What is Rhetoric? Rhetoric is the study and art of speaking or writing effectively and persuasively while often utilizing figures of speech and other compositional methods.

Identify the circumstances surrounding the writing project. What is going on in the world at large that relates to how you develop and present your project?

Context refers to the occasion, or situation, that informs the reader about why a document was written and how it was written. The way writers shape their texts is dramatically influenced by their context. Writers decide how to shape their sentences by considering their contexts.

  • Consider your audience
  • Consider your purpose
  • Consider your context
  • Consider your media
  • Consider your voice, tone, and persona

Learn how to be more creative about the effective use of media.

Media can refer to how meaning is conveyed. For example, people speak of TV and radio as a kind of media--the mass media. They refer to printed documents distributed by newspapers, magazines, and books as print media. Texts such as databases or multimedia published on the Internet are called online media.