Fallacious Kairos

  • Red Herring: Introducing irrelevant facts or claims to detract from the actual argument. For instance, our invasion of Iraq was predicated, in part, upon the connection between the attacks of 9/11 and Saddam Hussein. The war was described by some as an appropriate response to the terrorist attacks on 9/11, but in reality, the connection between Iraq and Saddam Hussein was a red herring. Hussein was not connected to Al Qaeda, the terrorist network that perpetrated the attacks, or 9/11.

When is a thesis considered weak?

When is a thesis considered weak?

A well-developed thesis statement should clearly and concisely communicate the main point, purpose, or argument of a paper. A weak thesis may be unfocused, incomplete, or inaccurate in some way. Building a focused, accurate thesis can be a challenge, but revising a weak thesis to make it complete and insightful will strengthen the paper’s foundation.

Kairos – How to Strategically Time Your Messages for Impact

What Is Kairos? “Kairos” is an ancient rhetorical concept that has gained importance in different disciplines over the centuries. So what is it? In speech and writing, kairos refers to the art of timing—choosing the most fitting words in a pivotal moment to achieve the desired impact. Appeals to kairos in written form try to ...

pic of a small stream in a wetland


What is a thesis?

A thesis consists of one or two sentences that clearly and concisely summarize the main point, purpose, and/or argument of an academic document. The thesis serves as the foundation—or heartbeat—of a paper; without a thesis, a paper is incomplete and lifeless. Ideally, a well-crafted thesis increases the likelihood that the target audience will engage with the writer’s discussion.

How to Develop an Effective Voice, Tone, and Persona

Enhance the likelihood that readers will respond favorably to your document by projecting an effective voice, tone, and persona.Voice, Tone, and Persona are slippery terms/concepts. In some instances, these terms can be used interchangeably, yet important differences do exist.


The term voice may be used to define a writer's stance toward his subject or readers.

Image Formats

What are bitmap images? GIFs (Graphics Interchange Format) and JPEGs (Joint Photographic Experts Group) are bitmaps; they use pixels to display colors. In other words, bitmaps use a grid of squares, and each square, each pixel, can represent a color. Different computer monitors have different numbers of bits they can display for each pixel. A ...