Kate Pantelides


Kairos – How to Strategically Time Your Messages for Impact

“Kairos” is an ancient rhetorical concept meaning “to say the right thing at the right time.” In order to say the right thing, you need a sense of audience. And, of course, you need to craft your message with clarity and brevity. Yet that by itself isn’t sufficient. It doesn’t matter how eloquent you are if you audience is not willing to listen to you on a topic at this particular moment. Thus, kairos is chiefly about timing: it’s about knowing about when to give your message.