Pitch

Pitch is a colloquial expression that denotes a rhetor’s effort to persuade someone about something. Sometimes pitches are referred to as Elevator Pitches, Startup Pitches, and Sales Pitches. Pitches may be written documents yet more typically they are brief oral presentations of written documents. Pitches follow a great deal of thought, research, and planning. They ...

Problem Definition

A Problem Definition is a genre of discourse that aims to describe a problem, including an analysis of its historical roots, causes and effects, stakeholders and disruptors. The Problem Definition may constitute an entire text or may be a smaller part of a larger text, such as a paragraph or even a whole section of ...

Research Proposal

The Research Proposal is a document that outlines a plan of work and requests approval to proceed.   Research Proposals are common in workplace and school contexts. Below is a summary of common sections of research proposals Section Question it answers Notes Purpose What is the purpose of this proposal? Begin with a clear statement ...

Research Protocol

A Research Protocol is a brief summary of planned research. Investigators use Research Protocols *Alternative Title(s): Research Plan Key Concepts: Empiricism; Human Subjects Research; Research Methodologies; Research Protocols are a common genre in scientific and social science communities. Investigators in workplace and academic settings submit Research Plans for independent ethics review when conducting research involving ...

Infographics

Most simply, infographics are graphical stories. More specifically,iInfographics are a genre of discourse that relies primarily on visual language rather than alphabetical language to convey a message a visual representation of information, typically quantitative data but at times qualitative data, that tells a single story or argument in a visually appealing and interesting way clarifies ...

Warrant

Warrants are assumptions that link claims to grounds. Warrants can be scientific laws, principles of historical interpretation, a law statute or psychological generalization about human behavior. Warrants may be implied or explicitly stated to support an argument.

Grounds

Grounds are evidence Grounds is a term that Stephen T

Claim

What is a Claim? Claims are assertions, arguments, and conclusions about something. For instance, claims can be about definitions, causes and effects, claims of fact, or policies. A claim may me a macro-claim—i.e., a major claim that informs an entire text. Or a claim may be a micro-claim—a subclaim attached to a larger claim. Logical ...

Baseball payers argue with one another as well as the ref.

Counterarguments – Rebuttal – Refutation

Counterargument Definition Counterargument refers to an argument given in response to another argument that takes an alternative approach to the issue at hand. Synonyms Counterargument may also be known as rebuttal or refutation. Related Concepts Audience Awareness; Authority (in Speech and Writing); Critical Literacy; Ethos; Openness; Researching Your Audience Guide to Counterarguments in Writing Studies ...

Golden Gate Bridge under clear skies, supported by exaggerated beams, with cars crossing over.

Backing

Backing is a key part of building a strong argument, as defined by Stephen Toulmin in his model of argumentation. It’s the additional evidence or reasoning that supports the warrant, which is the logical link connecting your evidence to your main point or claim. In simpler terms, if your claim is what you’re trying to ...