Emphasis is the focal point. For the artist and designer, it’s the most eye-catching part of the text. For the writer of alphabetical texts, it’s the takeaway, the most important part of a message.
Key Concepts: Focus; Focal Point
Writers, artists, symbol makers . . . create emphasis by using design elements to draw the readers’ attention to especially important information—i.e., the gist of the message. For instance, a designer might use bright primary colors and a large serif font to draw the reader’s attention to a Buy Now button or a Subscribe button.
Recommended Resources
Note: This is an article stub. For now, this is just a placeholder, a reminder of work to be done. Please check back in a bit. We hope to write this article soon.