Flow

Flow is a highly prized attribute of communication in school and workplace contexts. Learn about the importance of flow to clarity in communication. Learn how to identify the absence and presence of flow in your writing and the texts of others. Use flow (along with brevity, simplicity and unity) to create a professional writing style.
Like water cascading to the sea, flow feels inevitable, natural, purposeful Like water cascading to the sea, flow feels inevitable, natural, purposeful

Definition

Flow is an attribute of texts,

Macro Flow (aka the global level)

Micro Flow (aka the local level)

Related Concepts: Clarity; Edit for Flow; Felt Sense; Gestalt; Global Perspective; Organization; Thesis; Rhetorical Moves; Research Question; Simplicity Local Perspective; Organizational Schema; Structured Revision


Why Does Flow Matter?

Flow — along with brevity, simplicity, and unity — is an essential element of successful communication.

Readers, listeners, users . . . need writers to organize information/data so they know why they are being told what they’re being told. This is why it’s so commonplace for writers to use rhetorical moves, organizational scenarios, and a deductive order: they want to avoid confusion, ambiguity, and loss of the reader’s attention.

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