"Audience Analysis: Primary, Secondary, and Hidden Audiences" was written by Deedra Wollert Hickman, University of South Florida
- Develop professional/technical documents with a clear awareness of ethics.
- Recognize and discuss important elements of how culture affects communication in collaborative workplaces.
- Illustrate and analyze audience while creating various professional/technical documents with a sophisticated awareness of audience as a reader and a writer.
- Demonstrate audience and rhetorical awareness in visual design while creating professional/technical documents to visually appeal to appropriate audiences.
A crucial part of achieving a purpose when writing technical documents is to consider the needs and level of knowledge or expertise of your audience. Inaccurately making assumptions regarding audience creates failure in Technical Writing, not only in design, but for ethically and culturally aware content. For simple, routine messages, it is not necessary to analyze your audience in depth. However, for complex or highly technical messages, taking the time to analyze the needs and knowledge base of your audience will increase the likelihood of a successful transmission.